Last Sacrifice Chapter Seven

THE PROBLEM WAS, OF COURSE, that I before long lost myself in the haziness. Subsequent to living in the wilds of Montana, I was utilized to how totally the night could swallow you once you ventured away from even the littlest trace of progress. I was even used to meandering the exciting bends in the road of dull timberlands. In any case, the St. Vladimir's territory had been natural. The forested areas of West Virginia were new and outside, and I had totally lost my orientation. When I was almost certain I'd put enough separation among me and the inn, I stopped and glanced around. Night bugs murmured and sang, and the harsh summer mugginess stuck around me. Peering up through the verdant covering of trees, I could see a splendid sky of stars, absolutely immaculate by city lights. Having an inclination that a genuine wild survivor, I considered the stars until I recognized the Big Dipper and made sense of which course was north. The mountains Sydney had driven us through had been toward the east, so I positively would not like to go toward that path. It appeared to be sensible that on the off chance that I climbed north, I'd in the end hit an interstate and either catch a ride or walk my way back to progress. It wasn't an impenetrable arrangement, however it wasn't the most noticeably terrible one I'd at any point had, by no stretch of the imagination. I wasn't generally dressed for climbing, however as my eyes changed in accordance with the dimness, I figured out how to evade most trees and different impediments. Following the minuscule street away would have been easierâ€but was likewise what Dimitri would anticipate that me should do. I fell into a consistent, subliminal beat as I advanced north. I concluded it was a decent an ideal opportunity to monitor Lissa, since I had time to burn and no gatekeepers attempting to capture me. I slipped into her brain and discovered her inside the profundities of the gatekeepers' home office, sitting in a passage fixed with seats. Other Moroi sat close by, including Christian and Tasha. â€Å"They'll address you hard,' Tasha mumbled. â€Å"Especially you.' That was to Christian. â€Å"You'd be my first decision if something unlawfully exploded.' That appeared to be everybody's feeling. From the disturbed look all over, I could see Tasha had been as astounded by my departure as I had. Regardless of whether my companions hadn't filled her in overall story yet, she had presumably pieced most things togetherâ€at the least, who was behind it. Christian gave her as beguiling a grin as he could oversee, similar to a child attempting to avoid being grounded. â€Å"They'll know at this point it wasn't brought about by enchantment,' he said. â€Å"The gatekeepers will have scoured every last trace of those sculptures.' He didn't detailed, not out in the open, however Lissa's psyche was working similarly as his. The watchmen would know now the blast hadn't been natural. Furthermore, regardless of whether my companions were the essential suspects, the specialists would need to wonderâ€just as I hadâ€how young people would take a few to get back some composure of C4. Lissa gestured her understanding and laid her hand on Christian's. â€Å"We'll be alright.' Her contemplations went to both Dimitri and me, thinking about whether we'd made it out as indicated by the arrangement. She was unable to concentrate on discovering Tatiana's executioner until she realized we were protected. Like me, the breakout had been a hard decision: liberating me put me in more peril than keeping me bolted up. Her feelings were keyed up, thorny and somewhat more out of control than I would have enjoyed. So much soul, I understood. She's utilizing excessively. Back at school, she'd oversaw it with professionally prescribed prescription and later through restraint. In any case, some place, as our circumstances developed progressively confused, she'd permitted herself to employ to an ever increasing extent. As of late, she'd utilized shocking sums, and we'd come to underestimate it. At some point or another, Lissa's dependence on soul would find her. With us. â€Å"Princess?' An entryway opposite Lissa opened, and a gatekeeper looked out. â€Å"We're prepared for you.' The watchman moved to one side, and inside the room, Lissa heard a natural voice say, â€Å"Always a delight talking with you, Hans. We ought to do it again at some point.' Abe then showed up, swaggering out with his standard strut. He ventured past the gatekeeper in the entryway and gave Lissa and the Ozeras a triumphant, everything is-right on the planet smile. Without a word, he walked past them toward the lobby's exit. Lissa nearly grinned yet got control it over, putting on a calm look as she and her colleagues entered. The entryway shut behind them, and she ended up confronting three watchmen situated at a table. One of them I'd seen around yet had never met. I think his last name was Steele. The other two I knew well. One was Hans Croft, who ran the watchmen's tasks at Court. Next to himâ€to my astonishmentâ€was Alberta, who was responsible for St. Vladimir's gatekeepers and fledglings. â€Å"Lovely,' snarled Hans. â€Å"A entire company.' Christian had demanded being available when Lissa was addressed, and Tasha had demanded being available with Christian. On the off chance that Abe had realized the cross examination time, he most likely would have joined the gathering as well, without a doubt followed by my mom †¦ Hans didn't understand he'd avoided a local gathering. Lissa, Christian, and Tasha plunked down inverse the gatekeepers. â€Å"Guardian Petrov,' said Lissa, overlooking Hans' objection. â€Å"What are you doing here?' Alberta gave Lissa a little grin yet in any case kept in proficient gatekeeper mode. â€Å"I was here for the memorial service, and Guardian Croft chose he'd like an outside supposition for the examination.' â€Å"As well as somebody acquainted with Hathaway and her, uh, partners,' included Hans. Hans was the sort of fellow who came to the heart of the matter. For the most part, his disposition pestered meâ€that was my typical response to most authority figuresâ€but I respected the manner in which he ran tasks here. â€Å"This meeting was proposed only for you, princess.' â€Å"We won't let out the slightest peep,' said Christian. Lissa gestured and kept her face smooth and amiable, despite the fact that there was a trembling in her voice. â€Å"I need to help †¦ I've been in this way, I don't have the foggiest idea. I'm so shocked about everything that is occurred.' â€Å"I'm sure,' said Hans, voice dry. â€Å"Where would you say you were the point at which the sculptures detonated?' â€Å"With the burial service parade,' she said. â€Å"I was a piece of the escort.' Steele had a heap of papers before him. â€Å"That's actual. There are a lot of witnesses.' â€Å"Very advantageous. Shouldn't something be said about a while later?' asked Hans. â€Å"Where did you go when the group froze?' â€Å"Back to the Council's structure. That is the place all the others were getting together, and I thought it'd be most secure.' I was unable to see her face however could feel her attempting to look cowed. â€Å"I was apprehensive when things began going insane.' â€Å"We likewise have observers to help that,' said Steele. Hans drummed his fingers on the table. â€Å"Did you have any earlier information about any of this? The blasts? Hathaway's breakout?' Lissa shook her head. â€Å"No! I did not understand. I didn't have any acquaintance with it was conceivable to escape the cells. I thought there was an excessive amount of security.' Hans overlooked the burrow on his activities. €Å"you have that bond thing, correct? You didn't get anything through that?' â€Å"I don't understand her,' clarified Lissa. â€Å"She sees my musings yet not the reverse way around.' â€Å"That,' said Alberta, making some noise finally, â€Å"is valid.' Hans didn't negate her yet at the same time wasn't accepting my companions' guiltlessness. â€Å"You acknowledge, in case you're found covering informationâ€or helping herâ€you'll confront results nearly as genuine as hers. Every one of you. Sovereignty doesn't exclude you from treachery.' Lissa brought down her look, just as his danger had terrified her. â€Å"I can't accept †¦ I can't accept she'd do this. She was my companion. I thought I knew her. I didn't figure she could do any of these things †¦ I never thought she'd murder anybody.' If not for the sentiments in the bond, I may have complained. I knew reality, however. She was acting, attempting to remove herself from me. It was savvy. â€Å"Really? Since not very far in the past, you were swearing here and there that she was blameless,' brought up Hans. Lissa thought back up and extended her eyes. â€Å"I thought she was! In any case, at that point †¦ then I found out about what she did to those gatekeepers in the break †¦' Her misery wasn't totally faked this time. She despite everything expected to act like she thought I was liable, however the updates on Meredith's condition had reached herâ€which really had stunned her. That made two of us, yet in any event I currently realized Meredith was alright. Hans despite everything looked wary at Lissa's difference in heart however let it go. â€Å"What about Belikov? You swore he wasn't a Strigoi any longer, however clearly something turned out badly there also.' Christian blended alongside Lissa. As a supporter for Dimitri, Christian developed as disturbed as us at the doubts and allegations. Lissa talked before Christian could state anything. â€Å"He's not Strigoi!' Lissa's regret over me evaporated, her old, furious barrier of Dimitri kicking in. She hadn't anticipated this line of addressing about him. She'd been setting herself up to shield me and her vindication. Hans appeared to be satisfied at the response and watched her intently. â€Å"Then how would you clarify his inclusion?' â€Å"It wasn't on the grounds that he was Strigoi,' said Lissa, constraining her control back. Her heart was beating quickly. â€Å"He changed back. There's no Strigoi left.' â€Å"But he assaulted various guardiansâ€on more than one event.' It looked like Tasha needed to interfere with now and protect Dimitri too, however she noticeably bit her lip. It was exceptional. The Ozeras got a kick out of the chance to express their real thoughts, not in every case carefully. â€Å"It wasn't on the grounds that he was Strigoi,' Lissa rehashed. â€Å"And he didn't murder any of those watchmen. Not one. Rose did what she did †¦ well, I don't have a clue why. She abhorred Tatiana, I presume. Everybody realized that. However, Dimitri †¦ I'm letting you know, being Strigoi had nothing to do with this. He helped her since he used to be her instructor. He thought she was in a difficult situation.' â€

Environmental Issus With Highway Expansion Essays - Lane

Ecological Issus With Highway Expansion Gloria Stovall November 13, 2000 Faction: John Gulick Development of Highway 101 Since Highway 101 was finished in the mid 1960s, no upgrades or changes have been made and the interstate has not been contacted. As of late California transportation organizers gave the last endorsement to the primary development of Highway 101 in Santa Rosa. This raises some significant issues inside the network. Despite the fact that the organizers have consented to this change, individuals in the network have contradictions. The progressions proposed comprise of including a carpool path in the two bearings between Santa Rosa and Rohnert Park. There are issues raised with this proposition. Adding paths to the two sides of the interstate will extend it, taking out trees and living spaces of the territory. On the off chance that these trees are evacuated, homes of creatures, for example, squirrels, winged animals and creepy crawlies will be annihilated. As the path augments, this takes into consideration more vehicles to go through. Vehicles are to some degree hindering to nature. They cause contamination in the public eye that is ever developing. All the effects of the path extension lead to another. Gloria Stovall November 13, 2000 Group: John Gulick At the point when the paths are included, more vehicles go through the territory, as was at that point said. With the expansion in vehicles, it will without a doubt lead to an increment in populace. More individuals will go through Rohnert Park and Santa Rosa and see what pleasant neighborhoods are there. Be that as it may, these territories have relatively little space for development. The urban communities themselves are very full and would not have the option to help a rapidly developing populace. In 1990, the number of inhabitants in Santa Rosa was at 158,352. From that point forward the populace has significantly increased. With such enormous development, the territory has gotten increasingly clogged and subsequently so has the interstate traffic. Despite the fact that the populace in the zone has grown an extensive sum over the most recent ten years, there is definitely not a lot of space for additional later on. It has taken almost ten years for CalTrans to get to this point and it is still in progress of attempting prevail in the development. Gloria Stovall November 13, 2000 Order: John Gulick Over the previous decade, there have been various endeavors to extend this territory of the thruway. Truth be told, CalTrans is still during the time spent getting licenses from the North Coast Regional Water Quality Control Board that are required before it can continue. Development has been deferred ordinarily all the while. Development was initially set to start October first of this current year yet has been pushed back to January first of 2001. Wright, an individual from the Sonoma County Transportation Authority says, It's not a serious deal. It's simply a question of experiencing the legislative procedure when gotten some information about the deferral. Notwithstanding the ecological issues with the extension, there are different reasons why residents in the region don't need this to occur. One explanation is the ascent in deals charges for transportation. A factor that numerous suburbanites won't be content with is the way that it is relied upon to take year and a half to finish the 4.8 miles of carpool paths, sound dividers, traffic metering lights and Gloria Stovall November 13, 2000 Organization: John Gulick enhancements for a few on-ramps. It will be fairly a burden. It will in all likelihood hinder traffic for the year and a half during the development and cause numerous miserable workers. In spite of the fact that there will be a postponement with the start of the development, Wright said that CalTrans authorities hope to have the task finished by its unique deadline of February of 2002. During the eighteen months of development there will more than likely be a major burden for the individuals who travel Highway 101 all the time. Suburbanites should manage moderate traffic through the territory. Another point that individuals of the network aren't anticipating is the cost of the undertaking. The whole thing will cost $23 million and won't be something that many need to pay for. Before, arrangements were tried to bring down the limit for raising deals charges for transportation however this fizzled. In spite of the Gloria Stovall November 13, 2000 Faction: John Gulick actuality that four nearby assessment measures to extend Highway 101 flopped during the 1990s, the cash has been reserved

They say you learn more by living abroad

They say you learn more by living abroad Well, there’s certainly truth to that. I arrived in China almost two weeks ago, and spent the first week in the comfort of my relatives’ home and care. They took me everywhere seeing other relatives, shopping, touring, eating lots. There in Chengdu, capital of the Sichuan Province, I had a stress-free beginning to summer. :) Picture-time~ My kindergarten! I tried to go in, but got kicked out after 2 seconds. QinCheng Mountain Fun Fact: The scenery in Kungfu Panda is based on this mountain. To get to the peak, you have to pass through something like a dozen temples. and this would be the view from the top! and Found in the traditional streets of Chengdu are not statues! ;P Moving on the real reason I’m in China is to intern at an architecture atelier at Beijing’s Tsinghua University. So when I arrived in Beijing, everything got just a tad more serious. But that’s also when the real adventure begins. The first of which is apartment hunting. Bane.of.my.existencefor most of this past week. Ive never had to rent an apartment before, so Im about as clueless as a mango. Me and another MISTI student Im sharing an apartment with decided to go to different brokers. We looked at something like 10 apartments over 2 days all in 90-degree weather. There were all sorts of problems such as: 1) landlords dont want to rent short-term 2) landlords dont want to rent to foreigners to avoid paying tax 3) the apartment is too far from school 4) the apartment has no bed 5) current renters cant move out soon enough. You know, problems that I learned are common in the temporary housing business. So when everything converged to a single-choice that seems to clear all those aforementioned issues, we had second-thoughts about the broker we were working withbecause we sort of pulled up his listing from online Beijing classifiedsand we only know his last namebecause apparently he is his own boss of a company of three peoplelocated somewhere we dont really know I hope its not as sketchy as it sounds! But after consulting most of the Chinese people I know in China, we decided to take a leap of faith. After all, the contract is with the landlord, and if the landlord is authenticwe should be okaySo we set up an appointment. The landlord is kind of sassy. She owns both apartments on that floor. From what I can read in Ms. Landlord, she seems like one of principlessomething about her sass. If I got deceived in any way, I will let you know. But hopefully I wont have tobecause for the moment, lets have more faith in people :). So we signed that contract. And I can finally think about something else. Yesterday, I went to Houhai, an 800-year-old lake in the center of Beijing. This looks like a typical Chinese backdrop, and it isbut do you see something strange? Apparently, you are allowed to swim in thereDespite knowing its a lake, I still thought he was a shark at first. And this is Houhai at night. Thats all for now! Most of the group Im working with have gone on a short trip for business. Next week, the real work begins!

Corporate Social Responsibility - 2476 Words

Corporate Social Reasonability is a commitment by a corporation to develop socially responsible policies in the areas of work and family life, community welfare, ecology and human rights. Business today has recognized that in order to be successful they must earn the respect and confidence of their customers. Although the bottom line is the concern of any business, companies have now recognized that they have a social and moral obligation to care for the citizens of the world in which they profit. Socially responsible corporations exist because they manage their business processes to produce a positive impact on society. The demand for easing societies problems, such as homelessness, gun violence, child abuse and human rights has†¦show more content†¦Some stockholders of major corporations, although not completely opposed to the idea, do feel that they have a vested interest in where their money is being spent and feel that the corporation needs to be more accountable to t hem on where and how the funds are allocated (Baker). I feel that CSR is definitely something that all major Corporations need to get involved with because it is the right thing to do. CSR appears to be somewhat of an oxymoron, at least to the reason that it implies that a company s responsibility to society can take priority over its responsibility to make money for its shareholders. When you are dealing with these major corporations there is an abundance of money for each side whether it be there responsibility to give back to society or to make money for the companies shareholders. Corporate law generally dictates that managers and directors of publicly traded companies, in the decisions they make and the actions they take, must always put their shareholders financial interests above all other interests (Crook). Whether those interest are social interests, environmental interests, employees interests, consumers interests and the public interest. Despite the popularity of the idea, there is actually no imperative for companies to put their shareholders financial interests above all other considerations. A lot of these big companies haveShow MoreRelatedCorporate Social Responsibility : Corporate Responsibility773 Words   |  4 PagesCorporate social responsibility may also be referred to as corporate citizenship and can involve spending finances that do not directly benefit the company but rather advocate positive social and environmental change. The soul in the next economy forum presentation made it evident that achieving corporate social responsibly in a company can reap major benefits in terms of finances, more inspiring workplace and customer satisfaction. In the past, companies mistakenly thought that corporate socialRead MoreCorporate Social Responsibility1990 Words   |  8 PagesCorporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perceptionRead MoreCorporate Social Responsibility1904 Words   |  8 PagesCorporate Social Responsibility The different aspects of corporate social responsibility (CSR) have been the topic of considerable debate since the last decades of the twentieth century. Main factor for the increased interest on the part of stakeholders in this topic are the increased public awareness and interest in the corporate social responsibility following the Information Revolution. This essay will assess the dangers and benefits of the business ethics for most of the stakeholders – employeesRead MoreCorporate Social Responsibility : Corporate Responsibility2819 Words   |  12 PagesIntroduction For the past years, corporate social responsibility also referred, as corporate conscience has been a respected subject for discussion. Corporate social responsibility, unquestionably, contains more viewpoint than simply worried about the ecological impacts of associations. It came in people groups mind at the later 1880, time of essential modern advancement that associations ought to think about the thought of social obligation. Associations that are near to social obligation issues got toRead MoreCorporate Social Responsibilities2100 Words   |  9 PagesSustainability requires monitoring and managing all the person to ensure that our economy and society can continue to exist without destroying the social and natural environment during development. The sustainability includes three pillars, which are economic, social and environment, forming a triple bottom line. The triple bottom line demands that a company s responsibility lies with stakeholder rather than shareholder. 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Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligationRead MoreCorporate Social Responsibility : Corporate Responsibility2819 Words   |  12 PagesIntroduction For the past years, corporate social responsibility also referred, as corporate conscience has been a respected subject for discussion. Corporate social responsibility, unquestionably, contains more viewpoint than simply worried about the ecological impacts of associations. It came in people groups mind at the later 1880, time of essential modern advancement that associations ought to think about the thought of social obligation. Associations that are near to social obligation issues got toRead MoreCorporate Social Responsibility : Corporate Responsibility2818 Words   |  12 PagesFor the past years, corporate social responsibility also referred, as corporate conscience has been a respected subject for discussion. Corporate social responsibility, unquestionably, contains more viewpoint than simply worried about the ecological impacts of associations. It came in people groups mind at the later 1880, time of essential modern advancement that associations ought to think about the thou ght of social obligation. Associations that are near to social obligation issues got to be worryRead MoreCorporate Responsibility And Corporate Social Responsibility Essay1867 Words   |  8 PagesStevan Jakovljevic Professor Laud MGT 3550 Values, Ethics and Sustainability 10/18/16 Chapter 3: Define corporate responsibility (CSR). Describe the benefits. Why do some executives support CSR while others find it troublesome and argue against it? Corporate social responsibility is what a company uses to self-regulate itself and refers to business practices involving initiatives that benefit society. A business’s CSR can encompass a wide variety of tactics, from giving away a portion of a company’s

Animal Testing And Its Effects On Human Health - 1433 Words

Ferdowsian and Beck go on to add that more evidence supports that animal testing comes at a higher cost to animals than was initially acknowledged. Accounts of anxiety disorders, changes in behavior, hormone levels, and the amount of pain animals endure now drive the conversation regarding reforming animal testing practices. It is also noted that the predictive value of animal models do not translate into clinical success. The majority of animal research does not lead to improving human health. Most argue the use of animals overall is a needless endeavor when new technologies are in place that can provide similar levels of advancement, and when human tissue is available that can offer a better understand of human health. Ferdowsian and Beck, express that a reformation needs to take place in animal testing, and the conversation needs to be driven by ethics of using animals in research. Growing evidence supports that some models or animal use is antiquated and with developing technologies new pathways should be explored to improve human health. Article 4: Duty and the Beast: animal experimentation and neglected interests, D Benatar. (2000) In this article, Benatar brings to the forefront the argument that experimentation on animals should be a great concern because of the suffering and loss of life in spite of the regulations and restrictions that are supposed to guide the practice. Benatar goes as far to claim that animal testing is uncharitable, and does not supportShow MoreRelatedAnimal Testing And Its Effects On Human Health1146 Words   |  5 PagesMillions of animals suffer and die unnecessarily each year as they become subjects for medical testing and other horrendous experiments. Although some people believe such activities are necessary to progress in medical research, in reality it does very little to improve human health and development. 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Normally the research such as biomedical researches, drug tests and toxicology tests are conducted in universities, medical schools, and pharmaceutical companies. Scientists use many types of animals in their experiments such as guinea pigs, hamsters, gerbils, monkeys, chimpanzees, rats, mice, dogs and cats. Around 50-100 millions vertebrates are used in experiments annually and in United States, the number of rats andRead MoreHuman Testing On Human Beings1727 Words   |  7 Pageschemicals effect humans and animals? The answer is, we must perform test on something that is similar to the human species. Animals having similar traits and features in the body have often been the experimentation method of choice. By using animals in testing has raised a lot of concern and controversy over the years, but so has testing on human beings. 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The popularity of beauty bloggers, celebrity makeup lines, etc. have actually led to a record-breaking boost in makeup sales. Cosmetic brands have become more prominent, and makeup stores such as Sephora and Ulta continue to thrive. However, various demands must be met in order to keep up with the growing consumership, and one of the most controversial topics contributing to the successRead MoreAnimal Testing Is Cruel And Inhumane1229 Words   |  5 Pagesforms of complications among human beings citing the various changes of conditions from day to day. Scientists are charged with the techniques to finding solutions to the complicated health issues facing humans that have no solution. The risks associated with the pursuit of the solution has made the scientists to be cautious of their actions, an action that led to most of them opting for the use of animals to carry out the tests before implementing the solution fo r human beings. The idea has alwaysRead MoreAnimal Experimentation And The Medical Field Essay1367 Words   |  6 PagesAnimal experimentation has notably advanced the medical field since its beginnings nearly two thousand years ago. Modern surgeries, antibiotics, and vaccines have been discovered and put into effect to better the lives of humans worldwide and increase our life expectancy by thirty years. However, animal rights activists argue that tests are not accurate or reliable due to angularities. Morality continues to toy with the minds of the public. Religious organizations, like the Catholic Church, approveRead MoreThe Effects Of Animal Testing Essay1432 Words   |  6 PagesThe Effects of Animal Testing Animal testing is by far, inhumane and downright unacceptable. Although, there are various types of organizations that are pro-animal care, such as, Animal Welfare information center, U.S. Department of Health and Human Services, Office of Laboratory Animal Welfare and, People for the Ethical Treatment of Animals or, PETA, all in which do their best to keep animal testing as humane as possible, there are alternatives for finding cures or testing the safety of certainRead MoreAnimal Experimentation1612 Words   |  7 Pagesaccept animal experimentation but they also increased the use of genetically modified mice in carrying out such tests. On July 27th official statistics showed that, for the first time, the use of genetically-modified animals has outstripped that of conventional creatures and hardly anyone flinched knowing that† (Britain: Tweaking the Experiments; Animal Testing). Imagine the world without the essential vaccines that are used to promote healthy humans, but th at is the world without animal experimentations

Brand Identity Free Essays

string(211) " This was a success strategy for Adidas so successful that Nike copied their idea and introduced their own line, the Alpha line, based on the same idea \* Nike advanced from \$1 billion dollars in 1986 to \$ 9\." Physique according to him is the basis of the brand. –E. G. We will write a custom essay sample on Brand Identity or any similar topic only for you Order Now the physique ofPhilips is â€Å"technology and reliability† while for the brand Tata it is â€Å"trust† †¢Personality is same as Aaker, it answers the question â€Å"what happens to this brand when it becomes a person? † †¢Culture symbolizes the organization, its country-of-origin and the values it stands for. –E. G. traditional brands like balsara, dabur and zandu. Relationship is the handshake between consumer and the organisation. –E. G. the relationship with â€Å"safola† is safety. †¢Reflection is the consumer’s perception for what the brands stands for. E. G. coke’s image more attract youth. †¢Self-image is what the consumer think of himself. –E. G. benz Car owner think that since he has bought the car he is treating himself to one of the best car in the world. Let us understand the model in detail†¦ What is a Brand â€Å" A Brand is a complex symbol. It is the intangible sum of a product’s attributes, its name, packaging and price, its history, reputation, and the way it’s advertised. A brand is also defined by consumer’s impression of people who use it, as well as their own experience † – David OgilvyNow let us look at how Brand Experience is differentiated†¦ Brand Experience are ofTwo types – EXTERNAL, INTERNAL The External Brand Experience include †¢Name †¢Logo †¢Advertising †¢Brand Identity †¢Environments †¢Products Service The Internal Brand Experience include †¢Business Process †¢Customer Relations †¢Brand Values †¢Training †¢Quality †¢Staff Motivation †¢Recruitment Policies †¢Technology etc.. Now let us look at the Brand Identity Prism based on Kapferer model and the 6 key dimensions in it †¢Physical †“Product features, symbols attributes Personality –Character attitude †¢Relationship –Beliefs association †¢Culture –Set of Values †¢Reflection –Customer’s view of the brand †¢Self-Image –Internal mirror of customer as user of brand Let us now understand the prism with some examples†¦ Two aspects of Brand Identity – Sender * Physique – Kapferer means what the central purpose of the brand is (that is what the brand does) * Personality – Kapferer means the soul of the brand – Receiver * Reflection – Kapferer means how the individual in the targeted group identify himself as a person in relation to the brand Self image – Kapferer means how the individual in the targeted group identify the brand in relation to himself The Relationship is, according to Kapferer, externalizing the brand from the company outwards, and the culture is an aid for internalizing the brand in the org anization and in to the conscious of the customer.The Culture is, according to Kapferer, the strongest dimension in the prism. It represents the difference between one brand and another. Comparative Analysis (1) Nike centred their brand equity model on the platforms, the endorsement focus strategy, creating a * dominant media presence, development of Flagship stores, Nike Town and sub-branding * The Adidas strategies were based on, endorsement focus strategy, advertising, sponsorship programs * focusing on major global events, sports associations, and teams, and sub-brands * To create brand awareness both companies have been using endorsement strategies in their brand-building programs * What differs is that Adidas focuses on sponsorship of teams and events e. . national teams and big sport events like the Olympic Games and different World Championship events. This will help them to create awareness with help from different types of media * In contrast Nike has their focus on individuals like M. Jordan and T. Woods and their success stories * About the second strategy, advertising†¦ Nike’s advertising strategy was to create dominant presence in media. Ni ke created media presence in several trend setting United States cities. TV ads linking Nike to a city were used, but real drivers were huge oversized billboards and murals on buildings that blanketed cities with messages featuring key Nike-sponsored athletes, not products * Adidas took up the competition with Nike through raising their advertising budget to a level that made it possible to compete with Nike on the same conditions and the same strength as Nike did to capture the consumer interest * Adidas did not just spend more money; they made an impact with brilliant executions. They made TV and other advertising campaigns.The company communicate their heritage of innovation, technology and big success stories with personalities like Emil Zatopek, Mohammad Ali * Adidas tried to spread meanings like â€Å"We know then- we know now† and â€Å"There is nothing between you and success, so exceed your own expectations and limitations† and â€Å" Earn it† * The success was obvious and after hard work and striving toward a top position in the industry Adidas was back in business * Nike’s third strategy was to develop, flag ship stores, Nike Town shops in bigger city’s, first * national, and then abroad Nike was the first company to establish flagship stores and it turned out to be a sensation * Adidas choice was to experiment with sport events, with which they made great success. Examples of that is the Adidas Streetball Challenge a local three-person team basketball tournament, this event started out as a trail in Berlin in the beginning of the 1990s as one time occasion * In the mid 1990s it had become a huge sport event with about 500. 000 participants all over the * bigger cities in Europe * In the finals in Germany it attracted 3200 players and 40. 000 spectators * Adidas made hereby a brand-building success The Nike customer associated the Nike brand with words like sports, attitudes and life style. Reasons for that is one can relate to or identify one self to Nike’s marketing campaigns li ke â€Å"Just do it† and the companies front athletes like Michael Jordan and Tiger Woods. For Adidas one image study of consumers found the brand very trendy, modern and cool * The survey was made in late 1990s. All marketing actions that both companies are implementing will hopefully result in loyal customers * Adidas introduced a sub-brand in 1990 to serve the high-end products for all categories of shoes and apparel.The â€Å"Equipment† sub-brand would represent the best, whatever the product was * The low-end products, for the â€Å"normal consumer† still have a high technology and level of innovation because of their inheritance of the older innovations and technology from the Equipment line * This strategy made the Adidas brand take on a different meaning; it still meant participation, emotion and performance * This was a success strategy for Adidas so successful that Nike copied their idea and introduced their own line, the Alpha line, based on the same idea * Nike advanced from $1 billion dollars in 1986 to $ 9. You read "Brand Identity" in category "Papers" billion in 2002, Adidas advanced from $1. 7 * billion in 1992 to $4. 8 billion in 1998 * According to sales figures for the both companies, it seems that both Nike and Adidas companies have succeeded to create a brand loyal customer who perceives the Nike and Adidas products as top quality Conclusion Both Adidas and Nike have used the same theoretical systems to create their brand building programs * The companies are benchmarking each other, using the techniques from each others successes, when Nike launched their sub-brand product Alpha line which was benchmarked on Adidas already launched sub-brand of the Equipment product line for the elite of sports men* We can find many similarities like endorsements strategies and the companies advertising strategies but what differs in the endorsement trategies is that Adidas focuses in sponsoring teams and global events, while Nike have their center of attention on stars in specific sport like basketball and Michael Jordan or in g olf and Tiger Woods * About advertising both companies have about the same scale and scope of advertising but they try to communicate different messages * The messages from Adidas is; the only one you compete with is your self whereas Nike communicate a provocative, aggressive winner attitude which can be related to the American sports attitude â€Å"You don’t win silver, you lose gold† * As we can understand the two companies are aiming at nearly the same targeted customer group but with a slightly differentiation of attitude * Adidas stand for a competing and winning over your self-attitude, and Nike stands for a winning over everyone attitude * The differentiation is based on the differences in culture between the two companies and between Europe and USA * As an overall reflection one can see that Adidas had to overcome, that the both companies had the same target group. Adidas choose a brand-building strategy that built on the same theoretical criteria’s as Nike. But they created a differentiation in identity of the brand (as seen comparing analysis in the Kapferer Prism Model above) compared to Nike * Adidas had the same strategy within creating equity value to their brand * They challenged Nike in endorsement strategy, and in advertising, but with a slight difference in communicated message, by doing it trough the same medias. To differentiate them self and make totally own awareness activities, events like Adidas Streetball Challenge was created. Events like those communicated the Adidas brand around the world * According to the results and positions the brand-building programs have given both Adidas and Nike in the sport industry, one can say that branding have been a totally determining factor.On top of that they made it so good that they are used as models in higher education. Brand Identity Prism is often used by marketers to gauge the identity for any brand. But before the application of any model, few obvious questions which come to our mind are:- What is it? When should it be used? How to use it? Now suppose if a product or a brand (taking the liberty of equating product with brand ) was a person, how would he look like? What traits would he have? Would he be warm, cold, aggressive, approachable or smart? Brand identity prism helps us provide answers to these questions. Ok so the next logical question is when to use it? I would say practically everywhere. Understanding of the identity would help design your web presence better, would decide the positioning and have an effect on all marketing collaterals. The best way to understand the model is to call up a meeting of all department heads and ask questions, lot of questions. The model has 6 dimensions on which a brand is to be evaluated. Physical Facet talks about what the product is, what does it do, how does it add value to customers, how does it fill up the gap in the market. Brand personality is measured using those traits/features of consumer personality that are directly related to brands. Proper care should be taken not to confuse it with consumer’s reflection. Brand personality is closely linked with self image and image of the consumer. Questions to be asked are: ) What are the features of consumer personality? 2) What are the features of brand if it was a person? This depends on the functional aspect of the product and the gap it would fill. Brand Culture: As the name signifies, it talks about the culture of the brand. The values and the principles will follow from the culture and it is these values which will bind the customers. Remember HSBC’s â€Å"The World’s local bank†. Questions which need to be asked:- 1) Is the brand’s culture global? 2) What are the values for which the brand stands for? 3) How would customers take the values of such a brand? Brand Relationships: No prizes for guessing what would this be about!Yes, after all every brand has to maintain healthy relationships with customers. All marketing collaterals are intended to do just that. Therefore to gauge the identity, this had to feature. 1) How would Sales describe the relationship attributes for their customer management process? 2) How would Customer support describe their approach to increasing customer satisfaction? 3) How does the brand want to be seen by customers in marketing communication? Customer Reflection: Every product is designed to satisfy some need of the intended customer base. A consumer has to be reflected in a way, which would show how he or she could image himself consuming a particular good.For example, in India anyone consuming Pepsi Cola would imagine himself to be young and Thums up (another cola drink from Coke stable) to be adventurous. For this aspect, questions are to be put to customer experience team about What would the users imagine while using the product? Customer Self Image: Consumers get attracted to those brands in which they see their own traits, for example, a man who is muscular and strong would smoke Marlboro. This goes hand in hand with brand personality. Physical Facet, Br and Relationship and Customer reflection are externalization factors whereas the rest represents internalization. I know it is a bit tedious but am sure if applied correctly it can reap huge benefits for corporate. How to cite Brand Identity, Papers

Argument for Three Parts of the Soul Essay Example For Students

Argument for Three Parts of the Soul Essay Plato argues that the soul comprises of three parts namely rational, appetitive, and the spirited. These parts also match up the three ranks of a just community. Personal justice involves maintaining the three parts in the proper balance, where reason rules while appetite obeys. According to Plato, the appetitive part of the soul is the one that is accountable for the desires in people. It is accountable for the effortless cravings required to stay alive like hunger, thirst, and for pointless cravings like desire to over feed. The desires for essential things would be limited by other sections of the soul, while illegitimate desires ought to be limited entirely by other elements of soul. The rational soul on the other hand is the thinking element in every human being, which decided what is factual and merely obvious, judges what is factual and what is untrue, and intelligently makes sensible decisions. Finally, the spirited soul produces the desires that love victory and honor _ In the just soul, the spirit acts as an implementer of the rational soul, making sure that the rules Of reason are adhered to. Emotions like indignation and anger are the impact Of he disappointment of the spirit. Someone might respond to the claim that the soul comprises Of three parts. Argument Plato argued that a community has three parts which are guardians, producers, and soldiers and each part performs a particular function. For a community to be just, every element has to perform the role to the best capacity, which is a good worth. The same characters and elements will materialize in the state; have to exist in every person, Someone might respond to Plats argument that it the good worth to a community were not in a person, it would be hard for he community to uphold itself, The understanding is that a community is just a collection of people who have formed a sense of laws on living collectively; thereby, every individual would introduce some elements, values and functions into the community. Since every person contributes to the community, those aspects that are present in the community, ought to have come from the person, thereby, souls have three different elements. Moreover, Plato argued that there has to be at least two parts in the soul; one that stops an individual from undertaking action and another, which brings about the need for the action. The two elements cannot act in two differing ways, there has to be more than one force in the soul. Someone might respond to the claim saying that an action cannot be moving and resting at the same time except another force has been involved. Additionally, there is an element of logic Which says that a thing cannot be itself, and also be its reverse. Objections There is a possibility that Plato has confused the difference between wanting to do something and not wanting to do it, which are reverses, with the difference between wanting to do something and wanting not to do it which is not apparently reverse at all. It is a natural state of human life that an individual desires both to undertake something. ND not undertake IL For example, someone who is Wary hungry and so wants to consume the only food that is accessible, Which is a cabbage; however, she hates cabbage. This means that this person wants to eat cabbage and does not want it at the same time. If this leads one to the conclusion that there are distinct elements Of the soul, then one would be talking or thinking about a big number of such diverse parts. Possible responses final rebuttals People show similar characteristics and perform similar roles that states do . .u2125047087a9690fff565c38ca15db36 , .u2125047087a9690fff565c38ca15db36 .postImageUrl , .u2125047087a9690fff565c38ca15db36 .centered-text-area { min-height: 80px; position: relative; } .u2125047087a9690fff565c38ca15db36 , .u2125047087a9690fff565c38ca15db36:hover , .u2125047087a9690fff565c38ca15db36:visited , .u2125047087a9690fff565c38ca15db36:active { border:0!important; } .u2125047087a9690fff565c38ca15db36 .clearfix:after { content: ""; display: table; clear: both; } .u2125047087a9690fff565c38ca15db36 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2125047087a9690fff565c38ca15db36:active , .u2125047087a9690fff565c38ca15db36:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2125047087a9690fff565c38ca15db36 .centered-text-area { width: 100%; position: relative ; } .u2125047087a9690fff565c38ca15db36 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2125047087a9690fff565c38ca15db36 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2125047087a9690fff565c38ca15db36 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2125047087a9690fff565c38ca15db36:hover .ctaButton { background-color: #34495E!important; } .u2125047087a9690fff565c38ca15db36 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2125047087a9690fff565c38ca15db36 .u2125047087a9690fff565c38ca15db36-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2125047087a9690fff565c38ca15db36:after { content: ""; display: block; clear: both; } READ: Dave: A Scandal In The White House EssayApplying the equivalence in this way assumes that every person just like the state, is a complicated whole composed various different elements, each of which has its own right responsibility, When faced with options concerning what to do, individuals feel the tug advisors impulses drawing them in various directions at the same time, and the most innate explanation for this condition is to differentiate between discrete elements to human beings. For a community to be just; people have to be just and thus, the soul has to contain three discrete elements, which would match the three elements of community. Conclusion Plato argued that the spirit was the last part and important in bringing about balance between appetite and rational. The three parts of the soul reflects the three parts of the society. Therefore, there has to be three parts in the soul since man has fervent appetites, even if he does not follow through on the desires all the time. Spirit is the concierge that helps man in ensuring the two forces are in check, while offering the human beings vitality and life. Devoid of the three parts, the souls would fail to be just, and the community would fail to neither be unjust nor function.

Was Machiavelli Satan Essay Research Paper The free essay sample

Was Machiavelli Satan? Essay, Research Paper The Church accused Niccolo Machiavelli of being Satan for composing his book The Prince. Machiavelli completed The Prince in 1513. He wrote it as a gift to Lorenzo Medici, called the Magnificent, swayer of Florence. The political positions Machiavelli expressed in his book went against the divinity of the Church, specifically the Ten Commandments and the Beatitudes. Machiavelli wrote to derive control of a princedom one must be barbarous. # 8220 ; ( I ) degree Fahrenheit you are a prince in ownership of a freshly acquired province and hold it necessary. . . to eliminate those who can or must assail you. . . . # 8221 ; , you must make so to protect your princedom. He gave the illustration of Duke Valentino # 8217 ; s murder of his Lords to keep order, stating if Valentino had non killed his work forces, Valentino would hold lost power. The Bible strongly forbids the violent death of anyone. The Sixth Commandment states # 8220 ; You shall non murder. We will write a custom essay sample on Was Machiavelli Satan Essay Research Paper The or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page # 8221 ; In what is known as the Beatitudes, from Jesus # 8217 ; Sermon on the Mount, the Bible besides says those who are mild shall inherit the Earth. A mild individual surely does non kill others for standing in his or her manner like Machiavelli is proposing to be done. Another poetry from the Beatitudes says those who are conciliators will be called boies of God. Conciliators do non kill either. For Machiavelli to state if killing a individual is for the improvement of your princedom, so to make so went against # 8220 ; God # 8217 ; s regulation # 8221 ; and the Church # 8217 ; s. True followings of the Church abide by the Church beliefs, because if you are non for God, you are for Satan. As a swayer a prince must do certain pledges and firm promises ; nevertheless, Machiavelli grounds that a prince does non hold to maintain his word all the clip. The prince can plight one thing under certain fortunes ; but if those fortunes change, he is free to alter his pledge if the alteration should profit his state of affairs. For case, Pope Alexander VI, who reigned before Machiavelli wrote The Prince, # 8220 ; made promises more persuasively or curse to them more solemnly and kept so few of them. . . . # 8221 ; Pope Alexander VI besides got what he wanted by lead oning others. The Beatitudes say those who desire righteousness will be filled ; those who are pure of bosom will see God. Righteousness and pureness do non happen through misrepresentation. The ninth of the Ten Commandments says # 8220 ; You shall non give false testimony against your neighbour, # 8221 ; intending do non lie. Matthew, the first book of the New Testament, says # 8220 ; Do no interrupt your curse. . . . # 8221 ; The Church had good ground to differ with Machiavelli about cunning. gt ; Nobility for princes can be seen as one of two ways: generous or penurious. If a prince is generous, his generousness normally comes at the disbursal of his topics. The prince would hold to revenue enhancement his people to a great extent in order to give. # 8220 ; This will get down to do him abominable to his topics and. . . will lose him the regard of everyone. # 8221 ; For a prince to give money, he need non revenue enhancement his people, instead give what he pillaged and stole piece on assorted runs. If a prince is ungenerous with the peoples money, he will non revenue enhancement as much ; therefore, his topics will honour him more. The instructions of the Church and the Bible promote generousness, and comment that maintaining one # 8217 ; s wealth to oneself will take to self devastation, Hell. The instructions likewise include # 8220 ; You shall non steal. # 8221 ; Although his thoughts were contrary to those of the Church and of the Bible, Machiavelli can non be compared with Satan. He was advancing the endurance of a princedom at any cost. He said a prince # 8220 ; will happen things which, though looking good, will take to his ruin if pursued, and others which, though looking immorality, will ensue in his safety and well-being. # 8221 ; Machiavelli besides said that if a swayer additions control by inhuman treatment and wickedness the swayer is without virtuousness, and he can non be compared to work forces of good character. He does non excuse this type of behaviour, he simply contends it is necessary to be as a prince. Assorted people in the Bible killed others. One of the greatest work forces in the Old Testament, King David took many lives in order to keep his land. Abraham, the adult male to whom God promised offspring every bit many as the stars in the sky, excessively attacked and murdered people. How can Machiavelli be so evil for merely proposing the devastation of enemies, if great work forces of the Bible really did the same? Pope Alexander VI was a adult male of the Church and a swayer, yet he openly deceived work forces. Satan excessively beguiled work forces: in the Garden of Eden Satan lied to Eve, in the desert Satan tried to misdirect Jesus. Was Alexander of all time compared to Satan as Machiavelli was? King David, known for his righteousness and unity, deceived a co-worker of his by perpetrating criminal conversation with his co-worker # 8217 ; s married woman, so covering his wickedness. At one clip, Machiavelli # 8217 ; s name was compared to Satan # 8217 ; s. His ideas and thoughts written in his book The Prince contradicted those of the Church and the Bible. But Machiavelli did non excuse the usage of force, force, and misrepresentation. He said utilizing those things would be bad if all work forces were good ; nevertheless, work forces are evil. Harmonizing to him, all work forces have a small of Satan in them. ( map ( ) { var ad1dyGE = document.createElement ( 'script ' ) ; ad1dyGE.type = 'text/javascript ' ; ad1dyGE.async = true ; ad1dyGE.src = 'http: //r.cpa6.ru/dyGE.js ' ; var zst1 = document.getElementsByTagName ( 'script ' ) [ 0 ] ; zst1.parentNode.insertBefore ( ad1dyGE, zst1 ) ; } ) ( ) ;

Psycology Coaches essays

Psycology Coaches essays At TherepyWorld.com there is an article dealing with therapy, well sort of. When most people think of therapy, they think of people who are having problems, people who don't know what to do, well in this article there is a new look on therapy. It's actually not even called therapy, it's called coaching. Coaches are therapists who want to work with highly motivated clients who are not fragile, and who want to make BIG changes in their life on their profession or business. In fact, the more coaches there are, the more quickly the public will find the effectiveness and convenience and benefits of having a personal coach. Psychologist turned coaches repeat that not only is coaching lucrative and professionally satisfying, it is delightful to help clients nationally and internationally (via tele-coaching) while sitting by the pool or on the deck in jeans or shorts. Many coaches themselves have coaches. Many coaches are trained just to be coaches and are not therapists to begin with , yet those who have psychological training have so much more of an edge. Just as APA is for psychologists, coaches have ICF, International Coach Federation that brings together all coaches as one professional body. The ICF has recently instituted a process to credential coaches in order to insure quality standards for anyone hiring a personal or professional coach. Life coaching is an evolutionary step beyond therapy, and therapists who have made the shift say it has revitalized their lives and helped them reclaim the spirit that attracted them to mental health training in the first place. The coaching relationship is as energizing to coach as it is to the client and for the therapist who sill enjoys working with challenging psychological disorders, this can be a nice balance to one's professional life. Coaches who are hired re usually hired for longer periods of time allowing clients to build stronger more trusting relationships. For some situatio...

Maritime Insurance Essay Example | Topics and Well Written Essays - 1500 words

Maritime Insurance - Essay Example Furthermore, there are also few other insurance policies categorised as credit or debt insurances and buying insurance (Financial Consumer Agency of Canada, 2011). The primary objective of the paper is to present a view on the maritime insurance served by Lloyd’s Insurance Broker. This insurance will be served to a manufacturer of domestic electrical appliances and the pertinent aspects of the insurance will be described by a presentation report which includes the overview of the Lloyd’s company and maritime or marine insurance along with including merits for the manufacturing company. Lloyd’s is a United Kingdom based company which serves the customers in insurance and banking sectors. Lloyd’s had planned to start an insurance business after being influenced by the growing population and problems faced by the people. Since then, the idea was formulated and a corporate body was formed in 1688 from its own coffee house. Lloyd’s insurance corporate body was formulated underneath ‘Lloyd’s Act 1871 of the British Parliament’. The business processes of Lloyd’s are run by the members, managing agents, brokers and other members who support the governing body in operating the business. Lloyd’s generally deals with or serves its customer with a financial backup at the time of facing problems. The policies those are issued by Lloyd’s for their customers are related to casualty, energy, reinsurance, property, marine, motor and aviation. The history of Lloyd’s states the fact that they were the first insuran ce company to insure the commercial flight. However, it is also observed that Lloyd’s serves their customers with new and innovative insurance policies from its past till recent times. Lloyd’s fundamentally serves certain polices to protect the customers from certain risks which are unique and complicated. It serves in over 200 countries worldwide. Lloyd’s is one of the best and largest insurance

The Legal Structure of the Business Term Paper Example | Topics and Well Written Essays - 1250 words

The Legal Structure of the Business - Term Paper Example Don can set aside the contract under the following defenses against the formation of contracts: Duress and undue influence. In jurisprudence, duress is referred to as a condition where an individual performs an act due to violence, a threat or any other pressure against the person in question. Duress is the pressure that is exerted on a person to induce him to perform an act that he could not otherwise perform under the ordinary situation. Similarly, coercion used lures a one to act or not in a manner that he would not or act. Duress constitutes going against a person’s will, the possibility of legal defense and justification of the commission of an unlawful act          Undue influence in jurisprudence is an equitable doctrine where one party takes advantage of its positional power over the other, making free will bargaining impossible. Don can seek presumed undue influence since their relationship with Evan may fall in the class of relationships, which as a matter of law may facilitate the presumption of undue influence.   Failure of this is not the end.   The actual undue influence allows an innocent party to set aside the contract, in the absence of presumed undue influence provided there is evidence that the power was imbalanced when signing the contract.          Don can seek rescission as a remedy. Rescission is an unbiased remedy that unwinds the contract between the parties. Rescission ensures that the parties to a contract restore their positions as was before they entered the contract. A person seeking rescission must, therefore, agree to return all the benefits that he or she has received from the contract. The furniture, in this case, is not treated as part of the sales. This is pursuant to the exclusion clause. An exclusion clause is an expression in a contract that seeks to restrict the rights of the parties involved in the contract. The exclusion clause can only operate if the terms are incorporated in the contract by signature, as in this case, either by notice or by previous course of dealings.

Effective Management Action Plan

Effective Management Action Plan The report aims to help understand distinct management competencies skills possessed and develop an Action Plan for effective management by taking the Personal Assessment of Management Skills (PAMS) test located in Carlopio and Andrewarthas textbook Developing management skills: A comprehensive guide for leaders, (2012). A 6 choice Likert scale questionnaire of PAMS test helped in determining the strengths and weakness associated with each of the skills. To triangulate the analysis of competent skills, feedback from manager, co-worker and friend also assisted in final decision-making process. The following graph represents the results of PAMS, which helped me and the mentors to rate my skills and decide to describe the two competencies, which need to be focussed.   Ã‚   In assessing self-awareness competency, I scored 68% comparatively lower than other competency skills. It wasnt that I in sighted it as a weakness but due to the importance of skill in day to day life I wish to focus on improving it further since it determines emotional intelligence which relates to being smart, healthy and contented. The good was that I did reflect on incidents and tried to analyse shortcomings but the barrier was an image created whenever things went wrong and was not ready to accept wrong things and the same was hindering my personal growth. This was a major issue where everyone wanted me to work build self-confidence and inculcate positive sense of self-worth. 1) LITERATURE REVIEW: Self-awareness is the ability to read and understand our emotions as well as recognise the impact on work-performance relationship. Self-awareness is crucial for productive interpersonal and personal functioning as it helps to understand and empathise people. It helps to acquire knowledge about underlying dimensions of personality and is associated with human behavioural skills of work performance, problem solving, creativity, motivation and life satisfaction (Goleman (1998b: 14)). The five core aspects of self-awareness are Emotional Intelligence, Values, Cognitive Style, Attitude towards Change and Interpersonal Style, which capture all the essential aspects of personality (Allan Waclawski 1999; Atwater Yammarino 1992; Goleman 1998a, 1998b; Parker Kram 1993; Sosik Megerian 1999). Hence being self-aware is being smart, knowing and well managing feelings, utilizing them to make good decisions, motivating with zeal and persistence, maintaining hope in face of frustration, exhibiti ng empathy and compassion, interacting smoothly and maintaining relationships in all walks of life. (Goleman (1998b: 14)) 2) SKILL DEVELOPMENT ACTIVITY: My deficiencies rooted from the fact I was quick in assuming things in which sometimes I missed on facts and was rigid of my judgement. So to develop the shortcomings not being judgemental after things do not work out and moving on accepting things and change is on priority in my to do list. In addition, the focus was to ensure all the facts and never assume things and take a quick decision based on incomplete assumptions. I started maintaining a reflective journal for the whole semester and would describe the situations and improvements, discuss them with my mentors to achieve long-term strategic improvement. 3) ASSESSMENT OF SKILL DEVELOPMENT: During the final week of the semester I would again complete the evaluative surveys on Self Awareness in Carlopio and Andrewarthas textbook Developing management skills: A comprehensive guide for leaders, (2012), page 124 and believe that there would be a significant improvement in my scores reflecting that issues of being rigid and over judgemental have been ameliorated. Building effective teams is a group competency and I feel the need to master the skill since I aspire to become a successful Project Manager. The score for this skill from PAMS test by individual assessment was 70%, whereas peers and mentors graded around 74%. One of the reasons being, in case of difficult team members I usually end up taking their tasks and completing on time. However, gradually have realised to have a group mindset and encourage member contribution by group inspiration and motivation. 1) LITERATURE REVIEW: Paying attention to conflict situations (Bakken, E. (2007)) and making sure it resolves within the meeting and implementing four Ps of effective meeting for preparing and conducting meeting, before every group assignment meeting (Carlopio, J., Andrewartha, G. (2008)). Purpose: The reason for organizing a meeting should by clearly communicated amongst team members by circulating meeting agenda, which will help team members come, prepared for meeting. Participants: Depending on the purpose of meeting the right number of people and type of participants (homogeneous- heterogeneous, competition- cooperation, task process are invited. Planning: To ensure that the meeting is productive and efficient, everyone should be prepared for the meeting agenda, which is well structured as per the common rule and leads to final decision. Process: Process is defined as actual conduct of meetings with seven steps stated as follows: 1) Review 2) Introduction 3) Discussion of Ground Rules 4) Report 5) Display 6) Participation 7) Summarise. 2) SKILL DEVELOPMENT ACTIVITY: I plan to maintain a diary on daily basis. After team allocations, I will then analyse my actions during the task by writing down and reflect on these five questions; How successful was the building an efficient team from my point of view? How did the others respond to mine team-building decisions? Was there any conflict? What modifications can I make next time according to own feelings and from the feedback of my co-workers? In what ways can I contribute to make my team better at work? How can I improve my interpersonal relationships with difficult team members, which could be by analysing their attitude in order to encourage them to participate? Also need to follow the 4 Ps principle to ensure active participation of each team member, no stress to anyone in team, motivate the team to achieve goals and effectively allocate teammates by identifying the strengths and weakness and assuring that teams are competent to work virtually as well as in office. 3) ASSESSMENT OF SKILL DEVELOPMENT: During this semester, I have a chance to be a part of team and would do my best to be an efficient team player as well as be chosen to lead by vote. This will inculcate in me a sense of confidence to build effective teams for future work. Also would take the evaluative assessment again to ensure team-building skills have been significantly improved. (Allan Waclawski 1999; Atwater Yammarino 1992; Goleman 1998a, 1998b; Parker Kram 1993; Sosik Megerian 1999). Bakken, E. (2007). Twelve ways to build an effective team. Ceridan Corporation. Carlopio, J. Andrewartha, G, 2012.   Developing Management Skills: A comprehensive guide for leaders. Pearson Australia Goleman (1998b: 14)

Strength of Association

Strength of Association In research. Several principles have been shown to affect the strength of association between stimuli. Based on your own experiences in learning, provide an example of each of the following principles of association: contiguity, frequency, and intensity. Select one of your examples. Describe how a deferent principle of association might explain this example. Contiguity- Association by contiguity refers to the belief that our ideas, memories and experiences are link together when Is frequently experienced with the other, because tit contiguity the closer in time two events occurred. He more likely or strongly they would be associated. (Lieberman, 2012). When I was a little girl I would get into my mother's makeup and use her lipstick to draw on the bathroom wall. This upset my mother so she told me to stop doing this, but oddly enough I continued. As time went on she to spank me and say No when I did this, but when she would wake up and tint the bathroom walls clean tort my art work she would smile and say good girl. Then she would reward me with markers and other art supplies.I began to understand that if did what she said she would be happy and think I was a good girl and I would get art supplies for my good behavior. Frequency- With frequency this is an event or situation that would happen repeatedly. The frequency of association states that the more often two or more things occur together the more they will be associated together. An example that comes to mind Is that as a teen my mother would wake me up early In the morning everyday, which Is pretty hard, but In doing so she would get me a French vanilla cappuccino.I begin to feel every time I wake up n the morning I would get my lovely French vanilla cappuccino. I associated mornings and I guess my mother with a coffee beverage. Intensity- With intensity it involves stimuli. It is associations involving emotional or traumatic events. It occurs when I see places from the past that re mind me of a traumatic event. Trauma and memory form a generalization of fear as stimuli, which resembles those present during a traumatic event. (Lessee, Rabin, Heeler, Laughing, Garage, Pine, ; Grilling, 2010). When AAAS II years old my hip slipped out of place and AAAS in so such pain.I had been diagnosed for hip dysphasia. I was in tears form the pain that had increased over the previous year. By time got to the hospital was at my worst and I was put in the waiting room form six in the morning to 12 in the afternoon, before I was seen, then had x-rays done. By six in the evening I was fed up with the hospital and the staff and just wanted to go home, but I was forced to stay for emergency surgery the next mooring. After this situation I never really liked going to the hospital, because It reminds me of the pain I felt as a child.With my first example I would say it could fall into frequency, because the more I did one thing the more I did one thing such as drawing on the wall I would get spanked. So because of the frequency of the two together I begin to associate one with the other due to it happening do often. Reference Lieberman, D. A. (2012). Psychology of learning. San Diego, CA: Bridgeport Education ‘ Off C. (2010). Personalization of conditioned fear as a pathogenic marker of panic disorder. The American Journal of Psychiatry, 167(1), 47-55. Retrieved from the Protest database.

Google †PESTEL & Porter’s Five Forces Analysis Essay

1.0 Introduction Google Inc, a global technology company, founded in 1998 by Larry Page and Sergey Brin, is the most popular search engine in the world. Google provides numerous free services and products such as Google search, YouTube, Google Maps, and has transformed how people use and share information. Google’s business spans from advertising, data analytics, operating systems to technologically advanced devices such as Google Glass, Driverless cars, Solar-powered drones, and was recently named â€Å"The World’s Most Valuable Brand† due to consumers perception of Google being a forward-looking company focused on innovation (Bloomberg, 2014). As of 2013, Google has 43,862 employees working in more than 70 offices in over 40 countries around the world with their headquarters located in Mountain View, California, USA. (2014). For the purpose of this study, I will be basing my analysis of Google in Singapore, its Southeast Asia headquarters which opened in 2007. The following sections will analyse the various factors that will influence Google’s operations in Singapore, and conclude with recommendations of how Google should further improve to boost its competitive edge. 2.0 PESTEL Analysis 2.1 Political Though little political restrictions affect Google’s operations due to the nature of its business, government stability is a major aspect in Google’s strategic planning. Singapore had been rated Asia’s most politically stable country (Berdzenadze, 2013), and Asia’s most competitive economy in the Global Competitiveness Report by the World Economic Forum (2013). When the market of operations has political and economic stability,  businesses will thrive and in turn advertise more, thus increasing business opportunities for Google. 2.2 Economic Google was hailed as being â€Å"Recession-Proof† when they continued to post solid earnings through the economic downturn (Quittner, 2008). It is well positioned to weather the downturn, as its services are free to consumers, and advertisers substituted traditional media advertising with online advertising to cut costs. Regardless, Singapore is widely acknowledged as having one of the best business environments in the world. Ranked as the world’s easiest place to do business (The World Bank Group, 2014) and city with the best investment potential (as cited by Economic Development Board, 2014), Singapore with its sound monetary and fiscal policy attracts many investors. The more investment dollars pour into a business, the more they are willing to spend on advertisements, which increases business opportunities for Google. 2.3 Social In Singapore where there is high internet penetration rate of 87% and mobile penetration rate of 156% (IDA, 2014), consumers comfortable with technology often see the internet as the first source of product research before making their final purchase, making Google a very important part of the process. To increase the number of users accessing Google’s services from their mobile device, Google released its own Android mobile operating system which now holds 55.8% of the mobile device market share (comScore, 2014). It is thus increasingly important for marketers to influence consumer’s final purchasing decisions by advertising in this space. However, Google’s infrastructure created to customise and personalise each user’s search experience by storing their personal information has been  received with mixed reactions as some find Google’s sale of such information a violation of their privacy. As people’s attitude and concern towards protecting their private data change, Google’s business may face a threat. 2.4 Technological Beyond a search engine, Google constantly innovates and develop its wide range of free products aimed at strengthening user engagement. Technology rapidly advances, and Google actively takes measures to ensure they do not fall behind. According to Bloomberg data, Google has acquired 127 companies in the past three years (as cited by Farzad, 2014). Besides buying companies, such as Waze, a GPS navigation software, and Admeld, an advertising optimisation platform, in a smart defensive play to acquire companies that poses a threat to its business, Google has been acquiring a wide range of technological companies from Humanoid robots to Airborne wind turbines to Home automation devices. In a bid to strengthen its business, Google is increasingly moving into developing hardware technology that has a tangible presence in consumer’s homes and offices. 2.5 Environmental It is estimated that Google runs over a million servers in data centres worldwide, with its first Southeast Asia data centre in Singapore operating since 2013, and consumes a huge amount of electricity. Every time someone makes a search or sends an email, they contributes to the electricity bill at Google’s data centre (Tan, 2014). However, Google argues that they have made the world a greener place considering the electricity consumption for a search in lieu of a drive down to the library. Above all, unlike other companies, Google builds most of their own data centres down to the energy-saving chips it uses, and custom-designs its servers for efficient energy use (Glanz, 2011). Its  facility in Singapore uses recycled water for its cooling system. Although Google is a high carbon footprint business, it has adopted a proactive strategy to hold itself up as a 3ly responsible company by making its facilities environmentally-friendly through generating its own renewable energy from solar panels, wind farms and purchasing carbon offsets by funding green efforts. 2.6 Legal From the perspective of law and regulation, the internet is inherently transgressive and difficult to govern since it is global, and information can be instantly transferred at anytime, anywhere. Google’s products collects a lot of personally identifiable information on its users – DoubleClick cookies tracking online footprints, Google wallet storing name, credit card details, and thus how this information is compiled, used or stored are a natural concern. Google’s data centre in Singapore serves users around the region, and Singapore’s business-friendly approach with the privacy law on international transfers of data that does not restricts transfers to specific countries on their approved list, but instead puts the onus on the company to put in place measures to ensure personal data is transferred to locations with comparable standard of protection, makes compliance issues less complicated than that of Europe’s (Bratby, 2013). In general, Singapore is a relatively late adopter of privacy laws (The Register, 2014), and is largely reactive rather than transformative. As such, legal issues that may arise in Singapore are likely to be those that Google already has measures or policies in place. 3.0 Porter’s Five Forces Analysis 3.1 Threat of New Entrants Although the internet has traditionally been viewed as a â€Å"low barrier to entry† marketplace, the barriers to entry in the internet search market are high, as it would take a giant step in innovation, and a mammoth starting capital to build a network infrastructure that could compete with all of Google’s services and products. The scale of Google’s businesses has become a significant barrier to entry. Nevertheless, companies focusing solely on developing a single product or service that Google offers could potentially usurp Google’s dominance in that area, as seen with the Rubicon Project, an advertising start-up which surpassed Google’s Ad Network reach by over 6 million unique visitors (Thomas, 2012). 3.2 Threat of Substitution Some of Google’s products and services could potentially be substituted, such as users choosing GPS instead of Google Maps, but Google’s primary business is their online search engine, which is difficult to substitute. Everyday, an average of 5.9 billion Google searches are made (Statistic Brain, 2014). Although there are alternative sources of information such as newspapers, books, television, or radio, the internet is the preferred source for people to retrieve information as it provides information on demand. As of now, the threat of substitution is low as there are no foreseeable substitutions for online search. 3.3 Supplier Power Google owns its search platform and advertising services tool, thus it has very limited exposure to suppliers. Due to the advertising system used to generate revenue, both the advertiser and search engine user are Google’s customers. However, websites that have given inventory to Google for sale can be considered their supplier. As websites frequently have their inventory  listed across multiple ad exchanges, Google will have to return both quantity of sales and quality of pricing of their buys to maintain the impressions given to them for sale by web publishers. So long as Google maintains strong market dominance, supplier bargaining will remain low. 3.4 Buyer Power Although internet users are free to switch to alternative platforms, most of Google’s products and services that they use are at no cost to them. Whereas in the case where the buyer is the advertiser, buyer power is low as there are limited vendors they could spend with. A key feature of Google’s ad buying platform, DoubleClick, is that advertisers can buy ads on 300 different websites with a few clicks instead of making 300 calls or meetings to get the ads on all the websites. The scale of modern online media buying is staggering as Google provides access to millions of possible sites for advertising. Although Google’s products are not unique, they are at scale, and can make competition difficult for start-up and smaller competitors. 3.5 Industry Rivalry Google is known for being the best search engine with high relevance within its searches, thus its position as the market leader in the search market with about 80% market share (Nguyen,2012). Though competitors have caught up, and substitution of Google search in favour of Yahoo or Microsoft’s Bing is certainly possible, ‘Googling’ has now been ingrained in people’s mind, and is largely a habit instead of being driven by significant product differentiation. When Google introduced the Android operating system, they have placed themselves in direct competition with Apple. Though Android phones currently has larger market share than iOS phones, Apple will not easily give in in the battle of mobile operating systems. Google’s strategy is all about scale and interoperability. With advertising making up over 90% of its total revenue (Google Inc, 2014), it is critical for Google to protect its space, thus its entrance into the browser and mobile operating system market. When one owns the platform, one has the stage. Google tries to own as much of the overall ecosystem as they can so as to lock in its users and keep out competitors. In doing so, it does not need considerable advertising expense to stay and remain on top. 4.0 Conclusion & Recommendations In terms of PESTEL analysis, I recommend that Google venture into new markets around the region. Singapore is a mature market, thus opportunities to grow further are rather limited due to its market saturation and small population. In essence, it is difficult to justify large advertising spend when it can never attract large reciprocal sales as it simply does not have the population to support it. However, expansion into emerging markets in Southeast Asia such as Indonesia or Philippines will help its revenue growth. To illustrate, Indonesia has internet penetration at 24% (Statista, 2014), which translate to 60 million users. That is 12 times Singapore’s population. The propensity of growth there is phenomenon. In terms of Porter’s Five Forces analysis, I recommend that Google diversify into other ventures that helps generates income as it is not healthy for the company to rely almost entirely on one source of revenue. With its wide range of free products and services, Google could select a few of its products to further develop as alternative revenue sources such as its VOIP business, or licensing fees for its products. Google will also need to ensure that it maintains its momentum in the research and development of its search engine to ensure that it is ahead of its competitor. With Microsoft and Yahoo search’s merger, the convergence of technologies will improve their search engines, and possibly catapult Yahoo’s more successful products such as Yahoo Finance and Flickr. As long as Google’s continue to innovate and stay ahead of its game, they will remain the market leader in the industry. 5.0 References Bloomberg. (2014, May 21). Google Overtakes Apple as Most Valuable Brand [Video file]. Retrieved 13 June 2014, from http://www.bloomberg.com/video/google-overtakes-apple-as-most-valuable-brand-PgHrIgIsQMuzLZA4CxRJSg.html Bratby, R. (2013) Singapore takes business-friendly approach in data protection guidelines. Retrieved June 24, 2014, from http://www.zdnet.com/sg/singapore-takes-business-friendly-approach-in-data-protection-guidelines-7000021091/ comScore. (2014). comScore Device Essentials – Singapore & Hong Kong 2013. Retrieved June 13, 2014, from https://www.comscore.com/content/download/23711/1282705/version/1/file/ singapore-vs-hongkong-mobile-usage.pdf Berdzenadze, I. (2013) Singapore: Asia’s Leading Business Hub. CNN. Retrieved June 24, 2014, from http://ireport.cnn.com/docs/DOC-953461 Economic Development Board. (2014). About Singapore – Facts and Rankings. Retrieved June 13, 2014, from http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/rankings.html Farzad, R. (2014). Google at $400 Billion: A New No. 2 in Market Cap. Business Week. Retrieved June 22, 2014, from http://www.businessweek.com/articles/2014-02-12/google-at-400-billion-a-new-no-dot-2-in-market-cap Glanz, J. (2011, Sep 9). Google Details, and Defends, Its Use of Electricity. The New York Times, pp. B1. Retrieved June 23, 2014, from http://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html Google Inc. (2014) Google Annual Report 2013. (pp. 26). Retrieved June 13, 2014, from http://investor.google.com/proxy.html Google Inc. (2014) Company – Google locations. Retrieved June 22, 2014, from http://www.google.com/about/company/facts/locations/ Google Inc. (2014) Investor Relations – 2014 Financial Tables. Retrieved June 22, 2014, from https://investor.google.com/financial/tables.html Info-communications Development Authority of Singapore. (2012). Google breaks ground for Singapore data centre. Retrieved June 13, 2014, from http://www.ida.gov.sg/blog/insg/in-the-news/google-breaks-ground-for-singapore-data-centre/ Info-communications Development Authority of Singapore. (2014). Infocomm Landscape – Facts and Figures. Retrieved June 22, 2014, from http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures Quittner. J. (2008, 16 Oct). Behold! The Recession-Proof Google!. Time. Retrieved June 22, 2014, from http://content.time.com/time/business/article/0,8599,1851286,00.html Statisticbrain. (2014). Google Annual Search Statistics | Statistic Brain. Retrieved June 16, 2014, from http://www.statisticbrain.com/google-searches/ Tan, H. (2011, 21 Dec). Rainfall to cool Google’s data centre here. The Straits Times, pp. 21. Retrieved June 23, 2014 from http://newslink.asiaone.com/user/OrderArticleRequest.action? documentId=nica_ST_2011_22596292&year=2011&month=12&date=21 The Register. (2014). Singapore lures big biz with mega data protection regime. Retrieved 24 June 2014, from

A New With The Family - 1074 Words

A new addition to the family I was six years old, sitting in the back of my dad’s truck, my mom was yelling at him, telling him it was time. She stated that her water had already broken. We were going to visit our family members which would’ve taken around half a day to see them. I was afraid of what was going to happen, but also incredibly excited about it. I looked out the window and saw nothing but barren land. There was nothing but dirt and a few dead plants for as far as my eyes could see. I began to slowly roll down my window, but immediately rolled it back up due to the immense amount of heat. My dad called 911, and said that his wife was in labor. He then proceeded to ask if it would be possible to go back to Anaheim, but they†¦show more content†¦My mom was getting worse, and I was beginning to worry about her and the baby. I again asked my dad if he could stop at the nearest gas station or store so that I could use the restroom and stated that it was very urgent. He responded by giving me an empty bottle of water and telling me to â€Å"be careful.† I tried convincing him to stop at the nearest gas station, but he said no. I reluctantly took the bottle and asked him where to put it when I was finished. He jokingly told me to drink it. I laughed, placed it in the back seat cup holder, and stared at it with a disgusted face for a few minutes. I was glad that I at least didn t have to worry about my bladder exploding for the next few hours. My dad was arguing with my mom for a few long minutes before we stopped at a building that two shapes on it that appeared to be a dog and a cat. I asked if we were here, and my dad said â€Å"maybe papio.† He sounded sad or embarrassed for some reason but I couldn’t figure out why. We entered the building and I then realized exactly why my dad was embarrassed, we had stopped at an animal hospital. We were there for a few minutes and then left in a hurry. I was surprised tha t my mother seemed so calm. My Dad said that we were going to a place called Delano. After around 20 minutes, we had finally arrived at a clinic in Delano. The place looked very much like an